DEFINITION
Sales of merchandise to a customer, reported in the same time period that the goods or services were transferred to the customer.
IMPORTANCE
In addition to providing accounts receivables information, tracking sales can help you measure the success of your marketing efforts. Analysis of sales data can also illustrate industry trends, help you evaluate the success of a new product or inform future product development.
EXAMPLE
- Gross sales
- Net sales
- Sales discounts
- Sales allowances
