Marketing Strategy & Plan
Our experience has taught us that marketing strategies and tactics implemented must be absolutely perfect to get your messages across in a clear and concise manner to your target market, both new and existing customers.
We will work with you to develop and implement your very own tailor made marketing Strategy that encompasses the most effective and proven ways of generating business (new and repeat) whilst effectively managing costs and resources.
Brand Strategy
At IKAP we work with you as a client to design and implement an effective brand strategy, tailor made for your business. Your brand is your promise to your customer. It tells them what they can expect from your company, the products and services you offer and importantly how it differentiates your offering from your competitors.
Developing a strategy that connects with your existing and potential customers, enabling you to stand out in a crowded market place, painting a picture of your business and telling a story, sharing who you are and who you want to be, is just the very beginning.
Effective Sales Strategy
We focus on the following areas to help you as a client develop and implement a highly effective and highly profitable sales strategy that will deliver significant results for your business:
- Review/Implement an effective sales process and structure
- Introduce key performance indicators to measure the performance of the sales process as a whole and the sales team individually
- Determine the USP’s (unique selling points) of your business and its products/services which will form the focal point of ongoing training, marketing, branding, PR and more……
- Research and define your current target market – Who are they? Where are they? What do they want to purchase? When do they want to purchase it?
- Determine your outreach – develop processes and systems as to how you will connect and engage with your target market and also focusing on quality of leads generated rather than just quantity.
- Training/Coaching – The Salesmen should be experts in the products and services they sell. The message they provide to the customer has to be compelling! We provide highly effective sales training from introductory to advance levels.
- Deliver & Build – The service and experience provided to the customer must always be exceptional. We will also develop tactics to provide ongoing/repeat business from your target market
- The opposition – The competitors should be closely analysed and their strengths and weaknesses understood. Tactics of how to combat them will become clear and used in focused training/coaching sessions.
Marketing tools & solutions
We offer the following services at affordable prices:
- All Forms Of Online & Digital Marketing
- New Website Design & Implementation
- Search Engine Optimisation (S.E.O)
- Pay Per Click (P.P.C)/Google Adwords Set-Up & Daily Optimisation
- Telephone Lead Generation
- Social Media Marketing, Set-Up & Daily Management/Postings
- Design & Production Of Business Websites and Commercial Video Productions.
- Email/Database/Text Message Marketing (Direct Marketing)
- Creative Design
- Event Organising
- Market Research & Competitor Analysis
- Writing & Placement Of PR Articles/Press Releases
- Writing & Posting Online Blogs
- Customer/Target Market Profiling
- Management Of Your New or Existing Website To Increase Conversion Levels & Achieve Optimum Performance
